Morocco’s Jewish Heritage: Agafay, Essaouira & Marrakech

The best Moroccan adventure with She and Co - My mom and I had the absolute best trip to Morocco thanks to She and Co Travel Morocco. From start to finish, everything was thoughtfully planned and completely seamless. The 5 day itinerary they created for us was perfect and allowed us to experience such a beautiful mix of destinations,... read more from the Atlas Mountains to the Agafay Desert to Essaouira.

Abdelali (Ali), our guide, truly made the trip unforgettable. He spent so much time upfront getting our itinerary just right and making sure it aligned with exactly what we wanted. Once we arrived, he took care of everything and made us feel comfortable, safe, and completely at ease the entire time.

What really stood out was his taste and recommendations. Every single restaurant, stop, and experience he suggested was spot on. At a certain point we completely stopped doing our own research and just trusted him, and he never missed. Whether we had free time and needed ideas or were looking for something specific, he always pointed us in the right direction whether it was a restaurant or activity.

Beyond that, his knowledge was incredible. As a local, he gave us so much insight into Moroccan history, culture, and everyday life that we never would have gotten otherwise. It made the experience feel so much deeper and more meaningful.

We also chose the mid-range accommodation option, and it honestly felt like full-on luxury. Every place we stayed was stunning, unique, and felt like a 5-star experience in its own way. Each location had so much character and charm, we genuinely looked forward to every new stay.

Oh and added bonus - Ali took the best photos ever! We got so many good ones from him.

We truly had the most epic experience across all of our destinations, and I cannot recommend She & Co enough. If you’re thinking about visiting Morocco, this is hands down the best way to do it.

Incredible Luxury Trip to Morocco  - We worked with She & Co. to plan a 14 Day Luxury Trip to Morocco. We started and ended in Casablanca. Hajar and Ali were incredible. They were wonderfuly engaging, knowledgeable and truly worked tirelessly hroughout our trip to make sure we were happy and were... read more having the experience we dreamed about. Our driver Mohammed was amazing. Safe, timely, and so courteous. How he drove those roads in Tangier, Fes and Marakesh was skillful beyond belief. The planning process was smooth Ali & Hajar worked with us on accommodations and itinerary to insure we saw the whole of Morocco. It is an beautifully geographically diverse country with some of the nicest most accommodating people we have met on any of our worldwide travels. Go see Morocco and put your trust in She & Co for a trip of a lifetime.

Excellent trip - This was our trip with She & Co Travel Morocco, we had the best experience. We highly recommend it.

Live Life! Let the pros guide you! - Traveling to a different Country can be complicated and time consuming trying to decide where to go and how to get there. This was the complete opposite !
From the second we arrived and was guided to our private luxury van (with the friendliest driver) we were brought to our... read more first riad in Tangier. The next 10 days was beyond magical, educational and exciting! It was the best adventure my husband and I have been on.
Ali was the best guide and always took us to interesting, most beautiful places.
From the mountains, the Sahara and the ocean..we explored what feels like half the country.
We always felt safe, was asked what we’d prefer to do and made sure we were all happy daily.
Don’t hesitate..book the trip..live life! You won’t regret it!

Wow what an adventure!  - My husband and I booked a private 14-day tour of Morocco with She and Co Travel Morocco, and it was truly fabulous! Hajar, Ali, and our driver Mohamed were amazing guides throughout this beautiful country. They proudly showed us the sights, sounds and food of Morocco through their eyes. We... read more learned so much about the country's history while touring many beautiful cities---even rode a camel and went "glamping" in the Sahara Desert. All through the tour we did not have to worry about booking restaurants, hotels, or entrance fees to the historical sites since it was already done for us. We discussed what we wanted to see in the planning stages of the trip, and they put together a comprehensive and fun-filled itinerary. Often times we visited local shops, eateries, and historical sites that were not usually frequented by tourists. We loved this because it enabled us to get a better picture of local Moroccan culture.
Hajar, Ali, and Mohamed catered to our every need. They traveled with us the entire 14-day journey while driving in the same luxury van. We didn't have to worry about how to get to our destinations and this also made traveling with all of our luggage hassle-free. When our hosts learned during the trip that we wanted to sample Moroccan wine, they surprised us and added a stop to our itinerary to visit a local winery for a private wine tasting! Such attention to detail is definitely what makes She and Co stand out from the rest of the touring companies.
Throughout our trip we got to know Hajar, Ali and Mohamed. They are so thoughtful and kind. When we arrived at the airport, we were greeted with a bouquet of flowers and Hazar's friendly smile. By the end of the trip, we referred to each other as family. If you plan a trip to Morocco, you MUST book with She and Co. You won't regret it!

2 WEEK MOROCCAN ADVENTURE!  - This is my fourth travel experience with Hajar and Ali, of She & Co. They are now family! You cannot find two better guides in Morocco, and they also employ the very best and safest drivers. Muhammad and Hussein are both excellent, professional and patient, and Muhammad was so sweet... read more and kind to my daughters, even when they complained about the long driving days!
I cannot recommend this tour company highly enough. They work so hard to make sure every detail is perfect and that the experience makes every dream come true. They are not phased by kid meltdowns or adult exhaustion/meltdowns, and they go above and beyond to share the joy and magic of Morocco in unique and personal ways. I have had the true privilege of meeting and having dinner with Hajar’s family in Meknes, a memory I will treasure for all my life.
They will work with you to build your perfect itinerary and add the little details you won’t know to think of. They choose the most beautiful riads and hotels, lovely restaurants, and they book all attractions well in advance so you feel like a VIP skipping the lines or being shown immediately to your perfect table. They will also teach you some useful Arabic words and phrases if you are so inclined!
She and Co is truly the only option for your dream Moroccan experience. Make sure you tell them Maggie sent you their way! 💙🇲🇦

Best Trip. Best Tour Company. - This trip was spectacular! I can't recommend it enough. Ali stayed with us every step of the way, completely attuned to our preferences and ready to pivot at a moment's notice if we wanted to explore something off schedule (fossils!). Each day was magical--a trip of lifetime thanks to Ali... read more and this exceptional tour company!

Excellence in travel - This is a wonderful tour group to see Morocco with. Beautiful Riads, foods, day trips and activities. We had such a joyful experience. Cannot recommend highly enough!

Mother and daughter adventure! - We just returned from the most incredible trip to Morocco from March 22–29, 2026, and I cannot recommend She & Co Travel Morocco enough. Ali, our guide, was truly exceptional. Friendly, warm, fun, and incredibly polished, with excellent English, he elevated every part of our experience.

My daughter and... read more I as well as a dear family friend started our trip in Marrakesh, and even though this portion of the trip was not fully planned through She & Co they still went above and beyond by offering fantastic recommendations and personally picking us up to take us to a beautiful hammam experience. That level of care and attention meant so much, and it set the tone for the rest of our time together.

What truly sets She & Co apart is how customized everything is. Ali works closely with you to create a tailored itinerary, offering thoughtful options whether you are looking for something more budget-friendly, mid-range, or fully luxury. He has incredible taste, and every place and experience he guided us toward felt intentional, unique, and special.

The journey they planned was unforgettable. In the Atlas Mountains, we stayed in a breathtaking setting surrounded by lush gardens and panoramic views. It was peaceful, authentic, and one of the most beautiful places I have ever experienced. The atmosphere was tranquil and grounding, with incredible food and a true sense of escape.

Our Agafay desert experience was equally memorable. Set in a remote and striking landscape, it felt like being completely removed from the world in the best way. The setting was dramatic and serene, and the experience of being out there, including a camel ride, made it feel truly special. It was the perfect one-night adventure.

We also spent time in a charming coastal town of Essaouira, which offered a completely different energy. It was relaxed, picturesque, and full of character, with great food, ocean views, and a laid-back vibe that was the perfect way to end the trip. Evenings watching the sunset from a rooftop overlooking the water were a highlight.

This trip felt thoughtfully curated from beginning to end, with just the right balance of beauty, culture, relaxation, and fun. Ali and She & Co Travel Morocco delivered an experience that exceeded every expectation, and I would recommend them wholeheartedly to anyone looking to explore Morocco in a meaningful, elevated, and personalized way.

If you are planning a trip, this is who you want guiding you. You can reach Ali on WhatsApp at +212 637-958553. He was always very communicative and planning was so easy.